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Grow Your Inventory, Increase Profitability

Adding the right homes to your inventory is the most impactful way to grow the value of your vacation rental business. Each new property can generate $50,000–$75,000+ in lifetime commission income and significantly increase your business's long-term resale value.

The platform provides an unmatched data and marketing technology to help you identify and reach property owners through ongoing email and digital marketing, phone and SMS engagement, and proven multi-element direct mail campaigns, typically with very low break-even thresholds.

You'll receive access to powerful Realtor marketing and revenue projection tools - including automated new-listing digital marketing -allowing you to earn the trust and referrals from your market's real estate professional community.

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OP House 50k

Annual Growth Plan
(you select dates that work for you)

OP website timeline graphic Jan sept

Two 100-Day Campaigns. One Proven System.

Subscribers can select from multiple marketing options, including the recommended two structured 100-day owner acquisition campaigns per year.  Campaigns are supported by advanced data targeting, automated outreach, customized creative, and available 24/7 call handling. Choose the start dates that work for your business, with payments spread out over a 12-month period.

This predictable cadence keeps your pipeline full and your brand consistently in front of high-value homeowners.  Or you may select a single campaign if that is more in line with your growth objectives.

Each Campaign Includes:

  • Collaborative design process:  Select from one of seven creative packs, customized with your company branding and messaging

  • Three direct mail pieces - #10 stamped letter + insert, 18"x9" tri-fold mailer, 6"x11" postcard

  • Six cold emails to matched homeowners

  • Digital advertising setup & management

  • Custom owner acquisition microsite

  • Platform access for 24/7 inbound call handling via AnswerPoint 

  • Automated outreach and follow-up workflows

  • Optional business development rep outreach

OP Collage

Growth Tiers

All marketing packages include data for 4 zip codes, OwnerPoint Data and Software platform, and ContactPoint CRM and marketing hub.

(Additional zip codes' data available for small incremental fee)

SOAR

$2,295/month

2,500 Targets per Campaign

Maximum reach for property managers ready to aggressively scale inventory and market share.

Total of 15,000 direct mail pieces and up to 30,000 sent emails annually.

21% discount

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GROW

$1,795/month

1,750 Targets per Campaign

A balanced investment for property managers looking for sustained, meaningful expansion.

Total of 10,500 direct mail pieces and up to 21,000 sent emails annually.

18% discount

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GO

$1,495/month

1,250 Targets Per Campaign

Ideal for smaller territories or new businesses building their owner acquisition foundation.

Total of 7,500 direct mail pieces and up to 15,000 sent emails annually.

14% discount

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Premium

$1200

Free Forever. As long as you hustle. No credit card required
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  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.
  • We create amazing digital products.

BASE

A La Carte Campaigns

A non-recurring 100-day campaign option for  property managers who want to start with a pilot with a lower financial commitment. Billed at $5.50 per target, 50% at time of gaining access to OwnerPoint and 50% when the first piece is sent. Minimum of 1,000 targets.  Must subscribe to OwnerPoint data and marketing services, which is an additional cost based on level of service chosen.

LITE

Scaled-down Campaigns for Small Audiences

4 abbreviated campaigns per year for 300 contacts each. Each campaign includes 3 jumbo postcards and 3 emails for $895 per month. This package does not include any digital ad creation or management.  Lite package DOES include data, software and marketing platform (OwnerPoint & ContactPoint).

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Powered by OwnerPoint REACH 4.0

In addition to the 100-day campaigns, access to the OwnerPoint platform allows you to run automated campaigns on a schedule that works for you, including realtor outreach, marketing to new homeowners before anyone else, and one-click marketing to target individual homes on your schedule. Run continuous digital marketing and email campaigns at competitive rates.

All-New in Reach 4.0:

  • Automated new listing outreach
  • Access to FirstContact™ New Owner Marketing
  • Access to One-Click Marketing
  • List Builder Targeting Matrix
  • Local license data importer
  • Rental Revenue Estimator (site + up to 5 widgets)
  • Updated 3-page landing site + hidden realtor referral page
  • 24/7 owner acquisition phone service (usage billed at $1.49/min)
  • Real estate agent contact acquisition (19¢/record)

From OwnerPoint 3.0 Connect:

  • Integrated ContactPoint CRM
  • Daily sales updates

From OwnerPoint 2.0 Pro:

  • Investor identification
  • Condo building profiles
  • Vrbo host and property manager detection
  • Real estate sales data

Data Enrichment

  • 9¢ per matched email record
  • 9¢ per matched phone number record
  • 3¢ for demographic data enrichment record
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